Beth Ghiloni-Wage is an Associate Professor in the Marketing Department at Central Connecticut State University. She holds a Ph.D. in Sociology from the University of California at Santa Cruz. Dr. Ghiloni's teaching specialties are marketing research and analytics, new marketing technologies/channels, strategy, new product development, branding and consumer behavior, startup/IPO marketing, partnership marketing, internet services marketing and network analysis.With 25 years of corporate industry experience, she is known as a corporate entrepreneur with a proven track record for generating results quickly and under budget. Dr. Ghiloni has developed marketing partnerships with Internet giants like eBay and Amazon, traditional companies like Hallmark and the USPS, and Silicon Valley startups; spearheaded new product development efforts in the software as a service (SaaS) arena; and has been at the forefront of the development and rollout of new digital marketing channels. Her current academic research agenda focuses on how millennial consumers interpret, interact and react to text messages they receive from businesses as a basis for deepening our understanding of customer experience and engagement.