Dr. Henry Greene

Professor, Department Chair

Marketing

Contact Information

R.C. Vance Academic Center 416

Phone: 860-832-3199

Email: hgreene@ccsu.edu

Office Hours

Mon: 10-2

Wed: 10-2

Fri: 10-4

Henry Greene is Professor of Marketing in the School of Business at Central Connecticut State University. He has been at CCSU since 2006.  Prior to CCSU Henry worked in industry as a marketing analyst and consultant and held managerial positions: Donneley Marketing, Advance Database Marketing, Strategic Mapping, ADVO, Inc., Young and Rubican, IBM and Information Xperts.  Henry also served on the faculties at Salisbury University, the University of Rhode Island and Indiana University in Malaysia teaching mathematics, computer science, statistics and operations research. .Henry holds a B.S. degree in mathematics from Worcester Poly technic Institute, an M.S. degree in mathematics from Wichita State University, an M.S. degree in computer science from the University of Rhodel Island, an MBA with a concentration in marketing from the University of Hartford and a Ph.D. in marketing from the University of Massachusetts - Amherst. Henry's research interest have focused on direct marketing issues, specifically Big Data and modeling , as well as pedagogical issues in marketing, specifically story telling and digital story making.  He has published in the Journal of Education for Business, Journal of Service Marketing, International Journal of Business and Management Studies,  Journal of Advertising Research Education, Journal of Business Research, Journal of Public Policy and Marketing and several others.

 

Courses Taught at CCSU

  • Fundamentals of Marketing
  • Consumer Behavior
  • Market Research
  • Market Data Analysis
  • Advertising and Promotion
  • Direct Marketng
  • First Year Experience
  • (Creativity in Marketing - Fall 2017)