Marketing, BS

This program is offered by the Marketing Department

Program Description

The Marketing program provides a basic foundation in marketing skills, theory, and best practices, domestic and international. Coursework prepares students for entry-level positions in sales, customer service, public relations, product management, and market analysis; opportunities in professional marketing; and for graduate study. Students who choose to major in marketing have the opportunity to custom-design their programs. Non-marketing majors who are interested in marketing may select marketing courses that complement their major.