Media Studies, B.A.

This program is offered by the Communication Department

Program Description

The major in Media Studies offers a balanced curriculum that integrates theory and practice. Students learn theoretical and critical approaches to media content, systems, and institutions that cultivate skills in critical thinking, analysis, and writing. The major also prepares students to create their own media content including films, documentaries, and multimedia products through traditional and emerging technologies. The curriculum encourages students to cultivate an appreciation for aesthetics and artistry in media production and content.

Learning Outcomes


  1. Explain and differentiate the main theories of mediated communication

  2. Apply theoretical constructs in the field of media studies to real-world situations

  3. Design and produce effective multi-mediated messages

  4. Construct effective spoken and written messages

  5. Demonstrate knowledge of appropriate research methods

  6. Deconstruct and critically evaluate messages

  7. Cultivate an appreciation for aesthetics and artistry in media production and content