Official Certificate Program in Public Relations/Promotions

This program is offered by the Communication Department

Program Description

For college graduates, the program provides advanced study of public relations/promotions. Students examine case studies for public and private organizations as well as profit/non-profit contexts and plan, monitor and evaluate communication campaigns.

Learning Outcomes

Students will:

  1. Explain and differentiate the main theories of mediated communication
  2. Apply theoretical constructs in the field of media studies to real-world situations
  3. Design and produce effective multi-mediated messages
  4. Construct effective spoken and written messages
  5. Demonstrate knowledge of appropriate research methods
  6. Deconstruct and critically evaluate messages
  7. Cultivate an appreciation for aesthetics and artistry in media production and content