Strategic Communication, B.A.

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This program is offered by the Communication Department

Program Description

Designed for students interested in promotions and public relations careers, this major provides students with the theoretical knowledge and the practical experience they will need to implement strategic communication campaigns and initiatives for organizations in the for-profit and nonprofit sector. Graduates are prepared for careers in employee communication, special events, and training and development in corporate and nonprofit organizations and government agencies.

Learning Outcomes


  1. Explain and differentiate the main theories of mediated communication

  2. Apply theoretical constructs in the field of media studies to real-world situations

  3. Design and produce effective multi-mediated messages

  4. Construct effective spoken and written messages

  5. Demonstrate knowledge of appropriate research methods

  6. Deconstruct and critically evaluate messages

  7. Cultivate an appreciation for aesthetics and artistry in media production and content